Synopsis
In this Sundance Channel original series, leading innovators and creative visionaries come together to discuss their passions and creative processes to provide viewers with an inside glimpse into the inspiration and motivation that made these Iconoclasts who they are today.
World leaders and entrepreneurs, actors and artists, athletes and musicians all appear to help make the series a cult favorite for a full six seasons, in partnership with Grey Goose Entertainment.
World leaders and entrepreneurs, actors and artists, athletes and musicians all appear to help make the series a cult favorite for a full six seasons, in partnership with Grey Goose Entertainment.
Client
Grey Goose Entertainment
Directed by
Joe Berlinger
Michael Bonfiglio
Bruce Sinofsky
Caroline Suh
Network
The Sundance Channel
360º Campaign, "On Discerning Taste"
We developed the “On Discerning Taste” brand platform to support Grey Goose’s luxurious identity, and as a natural extension of that platform, we developed and produced this unique series featuring carefully curated pairings. The campaign also included print media, traditional advertising films, and a beautifully curated custom website.
Awards & Achievements
