Synopsis
American Express brought Kendrick Lamar to New York City, to play an intimate set at Brooklyn’s Music Hall of Williamsburg. The secret show was announced only days before, and was revealed with a series of mysterious Brooklyn-inspired content pieces, which we created in order to increase anticipation for the show.
RadicalMedia and American Express then gave the world a front row ticket, by sharing the once-in-a-lifetime opportunity with a mass audience on Facebook Live, garnering over five million views.
RadicalMedia and American Express then gave the world a front row ticket, by sharing the once-in-a-lifetime opportunity with a mass audience on Facebook Live, garnering over five million views.
Client
American Express
Partner
Digitas
PMK